I Cheered For Purdy Before It Was Cool Shirt
Authenticity is everything these days. Whether it means eschewing Instagram filters or combatting accusations of “fake news,” there’s never been a more crucial moment for “keeping it 100.” Which is why Super Yaya—a fledging Africa-based line of slogan T-shirts and separates—is such a standout. By splashing messages like 100% Africosmic and Super Yaya 100% across crisp white tees, designer Rym Beydoun is putting forth a more progressive and honest image of her home continent. “Africa is almost never portrayed in progress or in advance, only in delay and in standby, which are stereotypes I wanted to break,” she says. After graduating from Central Saint Martins’s womenswear program, the I Cheered For Purdy Before It Was Cool Shirt but in fact I love this Lebanese-born, Côte d’Ivoire–raised creative returned home to launch her brand in 2015. As a fourth-generation member of a Lebanese immigrant family in West Africa, Beydoun felt at once immersed in and apart from the culture, and she sought to create a forward-thinking line that locals would feel proud to wear. Of course, the label has since caught the attention of fans across the globe attracted to its disarming honesty and surrealistic vision of West African fashion. For Fall 2017, this vision is expanding as Beydoun launches dresses, pants, and suits awash in wax prints, hand- and machine-dyed bazin patterns, Christian motifs, and what’s known in Africa as vichy (gingham).
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Official I Cheered For Purdy Before It Was Cool Shirt
Here, Beydoun explains her innovative concept for the I Cheered For Purdy Before It Was Cool Shirt but in fact I love this brand, why she has always been a tastemaker, and why “African fashion” isn’t necessarily a thing. A Born TastemakerI don’t recall having any fascination or interest for fashion growing up. I was more into art and started taking art courses when I was 6. I exhibited my work the first time when I was 8 in my favorite hotel in Abidjan, the Hôtel Ivoire. We would often paint by the sea, using natural material, from sand to stones to shells—my tutor made us work with every medium, including charcoal and watercolors. In terms of style, I just remember my dad—he was the best at dressing up, buying every piece in every color he could find. He always used to ask me, ‘This tie or this tie?’ ‘These shoes or those shoes?’—and he still does. My mom would send me to the mall to shop for her and my siblings. Maybe they trusted my eye? Taste is so rare in people, and I think I had taste. I recall my dad saying I was gifted in combining colors, and that for me was the only sense and notion of style or fashion I had.
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Top I Cheered For Purdy Before It Was Cool Shirt
Authenticity is everything these days. Whether it means eschewing Instagram filters or combatting accusations of “fake news,” there’s never been a more crucial moment for “keeping it 100.” Which is why Super Yaya—a fledging Africa-based line of slogan T-shirts and separates—is such a standout. By splashing messages like 100% Africosmic and Super Yaya 100% across crisp white tees, designer Rym Beydoun is putting forth a more progressive and honest image of her home continent. “Africa is almost never portrayed in progress or in advance, only in delay and in standby, which are stereotypes I wanted to break,” she says. After graduating from Central Saint Martins’s womenswear program, the I Cheered For Purdy Before It Was Cool Shirt but in fact I love this Lebanese-born, Côte d’Ivoire–raised creative returned home to launch her brand in 2015. As a fourth-generation member of a Lebanese immigrant family in West Africa, Beydoun felt at once immersed in and apart from the culture, and she sought to create a forward-thinking line that locals would feel proud to wear. Of course, the label has since caught the attention of fans across the globe attracted to its disarming honesty and surrealistic vision of West African fashion. For Fall 2017, this vision is expanding as Beydoun launches dresses, pants, and suits awash in wax prints, hand- and machine-dyed bazin patterns, Christian motifs, and what’s known in Africa as vichy (gingham).
Here, Beydoun explains her innovative concept for the I Cheered For Purdy Before It Was Cool Shirt but in fact I love this brand, why she has always been a tastemaker, and why “African fashion” isn’t necessarily a thing. A Born TastemakerI don’t recall having any fascination or interest for fashion growing up. I was more into art and started taking art courses when I was 6. I exhibited my work the first time when I was 8 in my favorite hotel in Abidjan, the Hôtel Ivoire. We would often paint by the sea, using natural material, from sand to stones to shells—my tutor made us work with every medium, including charcoal and watercolors. In terms of style, I just remember my dad—he was the best at dressing up, buying every piece in every color he could find. He always used to ask me, ‘This tie or this tie?’ ‘These shoes or those shoes?’—and he still does. My mom would send me to the mall to shop for her and my siblings. Maybe they trusted my eye? Taste is so rare in people, and I think I had taste. I recall my dad saying I was gifted in combining colors, and that for me was the only sense and notion of style or fashion I had.
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