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At last year’s summit, The Or Foundation revealed it was receiving $15 million in funding from ultra-fast fashion brand Shein in order to help tackle the issue. As we wait for the European Union to announce its proposal to implement extended producer responsibility (EPR) regulation—which would make brands financially responsible for the collection, sorting, and recycling of goods at the end of their life—Oteng called for brands to introduce voluntary EPR initiatives to speed up action. For many years, campaigners have called for more regulation in order to accelerate change across the industry. After the European Parliament voted to support proposals to “end fast fashion”, a raft of regulation is set to be introduced, tackling everything from the durability of clothes to the amount of recycled content that’s included. “We cannot continue with the current linear model, where so much is wasted,” Virginijus Sinkevičius, European commissioner for the environment, oceans, and fisheries, tells Vogue. “[Textiles] waste has tripled in the past 20 years… so we need to address it.”
“Now is not the time to say we’re going to do [this] in five or 10 [years], or whatever the goal is that they want to create,” Federica Marchionni, CEO of the Global Fashion Agenda—the non-profit organization that arranges the summit—tells Vogue. “It’s about what they’re going to do, and what they are already doing; sharing their practices and the challenges.” To kick off proceedings, Jonathan Anderson, creative director of Loewe and JW Anderson, and Antoine Arnault, LVMH’s head of image and environment, discussed their approach to sustainability. Other brands that featured on the main stage included the likes of Nike, Gucci-owner Kering, and Inditex, the parent company of Zara. In keeping with the theme, this year also saw the addition of three smaller stages, including one featuring case studies from the likes of Allbirds, which unveiled the prototype for its first carbon-zero shoe, and Chloé and Vestiaire Collective, which partnered together to launch instant resale earlier this year. On the innovation stage, Ganni spotlighted Rubi Laboratories, a California-based start-up that captures CO2 from manufacturing waste and turns it into textiles. One of the most powerful discussions of the summit came via The Or Foundation, a non-profit in Ghana that works to tackle the enormous textiles waste problem at Kantamanto Market in Accra. There, 15 million garments arrive every single week, with young girls and women risking their lives transporting enormous bales of clothing on their heads. “People are dying; the local textiles industry is almost dead,” Sammy Oteng, the non-profit’s senior community engagement manager, says of the desperate reality of the situation on the ground. “It’s not the time to debate this anymore; we need action.”
The EU’s proposal to introduce mandatory digital product passports—which would provide more information for customers and also help the item to be resold or recycled afterwards—already appears to have had an impact, with a whole host of brands including Chloé, Coach, and H&M already introducing digital IDs. During the summit, the United Nations Environment Programme (UNEP) launched its Sustainable Fashion Communication Playbook to highlight the role that communication has to play to help the industry keep to its climate commitments. The playbook is broken down into three key pillars: countering misinformation, changing behavior, and reimagining values. “We must eradicate all messages of overconsumption and we need to point people towards positive solutions instead, and demonstrate what they look like,” Rachel Arthur, UNEP’s advocacy lead for sustainable fashion, explained.
Product detail:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
Material Type: 35% Cotton – 65% Polyester
Soft material feels great on your skin and very light
Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
Taped neck and shoulders for comfort and style
Print: Dye-sublimation printing, colors won’t fade or peel
Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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