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Tomato Girl Summer is not about adopting a strict uniform but rather an aura of leisure that comes with a moneyed self-assuredness. At first I admittedly thought the trend was a ridiculous rebrand of la dolce vita. But as a Gen Z’er myself, I can’t help but empathize with the tens of millions of my peers who have tuned into the Tomato Girl lifestyle on social media. Whether or not the reality of a luxe Italian vacation is in the cards (or the bank account), the fantasy is within reach. But can I personally achieve this nonchalance just by dressing the part as I go about my day-to-day? I’m something of an anti–Tomato Girl. I’m not terribly laid-back, and my personal style is more Italian widow than Italian gallivanter. But being a Tomato Girl is just as much a mindset: a self-delusion that real life can be a holiday, even when you’re stuck at home. Perhaps a vacation from my normal wardrobe is just what I need. Or at least, like in the case of my fellow Tomato Girls, it’s what will have to do for now.
Today I’m wearing a tiered white cotton maxiskirt that I bought on Depop. It seems like everyone on earth owns this skirt and for good reason. It’s comfortable, lightweight, and creates lots of movement. I usually pair it with a white tank top, but since I’m a Tomato Girl now, I opt for a red floral scarf that I thrifted when I studied abroad in London. The only thing to account for with a scarf top is the potential of a scandalous wardrobe malfunction, but a Tomato Girl doesn’t concern herself with such corporeal worries. However if you don’t have as much faith in the universe (or your knot-tying skills), you can pop on a pair of pasties or sub in a different, more secure top. The look isn’t complete yet because I need to accessorize. Nothing complements the rich Italian color palette like some gold jewelry, so I layer on some thick gold hoops and bangles in addition to the necklace I wear every day. I’m meeting my friend Hanna for dinner and a movie, so I slip on my tan sandals and head over. I beat her to the restaurant and grab a beer while I wait. “Cute top!” the bartender says.
Help! Everyone I know is summering in Europe! Or at least it feels that way. It seems like every time I open social media, somebody new is devouring a plate of fresh pasta or taking a dip in the Mediterranean, and all I can do is watch with jealousy from 6,000-plus miles away. But at least I know I’m not alone in my FOMO. A new TikTok trend advocates dressing for the vacation you want, not the vacation you have. Enter Tomato Girl Summer. Dedicated to languid days in seaside villas, Tomato Girl Summer encourages the non-voyagers to cosplay a vacation to Southern Europe, particularly Italy. (The fruit in the name refers not only to its popularity in regional cuisine but also to the color of the season.) Linen, silk, cotton, eyelet, wicker, gingham, sun-bleached white, and, of course, tomato red are all on the table. Breezy skirts, flowing dresses, airy button-downs, silk scarves, soft leather sandals, and oversized glasses are encouraged. Although the trend is mainly gaining traction among regular folks, even celebrities are tapping into a similar mood: Kylie Jenner Instagrammed an airy white two-piece set with a woven bag from her own backyard, Billie Eilish and Hailey Bieber both tested out bold red, and Addison Rae even sported some tomato-print briefs.
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